The 5 Biggest Website Mistakes Small Businesses Make (and How to Fix Them)
Your website should be working for you — bringing in leads, building trust, and clearly telling people what you do. But most small businesses unknowingly make simple mistakes that drive visitors away.
Here are 5 of the most common issues (and how to fix them today).
1. No Clear CTA
What’s wrong: Your homepage doesn’t tell people what to do next.
Fix it: Add one clear button above the fold — “Book a Call,” “Get a Quote,” or “See Our Work.” Stick to one CTA per page.
2. Slow Load Time
What’s wrong: Your site takes more than 3 seconds to load, and visitors bounce.
Fix it: Compress images, remove extra plugins, and run your site through PageSpeed Insights or GTMetrix.
3. Confusing Navigation
What’s wrong: People can’t find your services, contact page, or anything useful.
Fix it: Use simple labels like “About,” “Services,” and “Contact.” Stick to 5–7 top nav items max.
4. No SEO Basics
What’s wrong: Your site isn’t showing up in search engines.
Fix it: Make sure each page has a unique title, header, and meta description. Use keywords your audience actually searches.
5. It’s All About You (Not Them)
What’s wrong: Your copy talks about how great you are—but not how you help the customer.
Fix it: Rewrite your homepage to focus on what problems you solve, who you help, and why it matter’s
Want help fixing any of this? Pine & Pixel offers custom website audits and strategy tailored for small businesses.