How Pro Form Metals Tripled Their Leads
When I first connected with Pro Form Metals, a custom metal fabrication shop based in Reno, NV, they were doing exceptional work — but their digital presence wasn’t pulling its weight. Like many small businesses, they were relying on referrals and word of mouth. Their skills were solid, their service well-respected, but online? They were practically invisible.
That’s where Pine & Pixel came in.
The Challenge
The team at Pro Form Metals needed more than just a website — they needed a digital foundation that reflected the quality of their work and helped them grow. Their goals were clear:
Increase local visibility
Attract the right kind of leads (builders, contractors, homeowners, and commercial clients)
Establish credibility online
Generate steady, qualified inquiries without blowing the budget
In short, they needed to be found — and chosen.
The Goals
We built our approach around three outcomes:
Visibility – Show up in local search results for high-value services
Credibility – Build a site that showcased their craftsmanship and professionalism
Lead Generation – Drive consistent, quality inquiries from the right audience
The Approach
Without diving too deep into the how, the work included:
A Website That Reflects Their Craft
We built a modern, SEO-ready site designed to spotlight their services and make it easy for customers to explore their work, learn what they do, and get in touch. Everything from layout to language was created with clarity, speed, and customer experience in mind.
Local SEO That Puts Them on the Map
With a smart, local-first strategy, we positioned Pro Form Metals in front of people already searching for what they offer — in the right cities, at the right time. They quickly started ranking on page one for competitive local keywords and appeared in Google’s local 3-pack for core service terms.
Ads That Delivered Qualified Leads
To jumpstart lead flow, we layered in geo-targeted advertising that spoke directly to homeowners and contractors across Reno, Sparks, and Truckee. It worked — fast.
The Results
In just a few short months, Pro Form Metals saw:
✅ A 200% increase in organic website traffic
✅ Page-one rankings for over 25 high-value local search terms
✅ A 3x increase in qualified leads
✅ Stronger brand visibility and local trust
All without a bloated agency plan or unnecessary overhead — just a focused strategy that matched their goals and budget.
Why It Worked
We didn’t chase trends or overcomplicate things. We focused on what matters: visibility, clarity, and results. The work was grounded in real strategy, not fluff — and it was built to serve real people looking for real services.
For a business like Pro Form Metals, that made all the difference.
Looking for Results Like These?
Whether you're building homes, running a service business, or launching something new — if your business needs more visibility, more leads, and a website that actually works for you, let’s talk.